The recent surge in inflation that trimmed the actual income of Russians isn’t forecasted to affect New Year presents, which sales are forecasted to hit all records this year.
Photo: Dmitry Kostyukov
| Other Photos |
 |
|
 |
Not to Save on Presents
The recent surge in inflation that trimmed the actual income of Russians will hardly affect the New Year presents, which sales are forecasted to hit all records this year, concluded Deloitte analysts in their survey of Europe’s buying spirit. In Russia, the nation is ready to spend ˆ480 for the gifts vs. ˆ420 in Germany. Russia’s analysts predict the New Year boom, expecting the sales to step up 15 percent to 25 percent on year.
The Russians are in no mood to save at the cost of New Year presents, signaled the survey of Deloitte analysts. The poll that was held in six cities of the country in October showed that 44 percent of the Russians would spend for New Year presents as much as they had done in 2006, 31 percent would increase the respective costs, while 25 percent would have to economize.
The Russians won’t trim their New Year expenses despite the general decline in purchasing power in Europe. Unlike other countries, the Russians would sacrifice some products for the New Year table for the sake of buying more presents.
In amount, the festive costs in Russia match the costs in Europe. Under Deloitte’s estimate, an average Russian would spend ˆ480 for New Year celebration, including ˆ258 (53.7 percent) for presents, ˆ128 to lay the table and ˆ94 for entertainment. The amount is the biggest in Ireland (ˆ1,431), the Brits are predicted to spend ˆ1,007 on average, France will probably have ˆ556 and Germany -- ˆ420.
www.kommersant.com
All the Article in Russian as of Nov. 20, 2007
|
|
|
